Strategy & Setup
Account structure and targets derived from your deal economics.
- Channel and budget planning
- Account and campaign structure
- Target CPA from deal value
Package
Spend Managed Against Pipeline, Not Clicks
This package covers campaign management, the landing pages behind it, and the CRM tracking that tells you which spend produced revenue.
What We Deliver
What the Performance Marketing Package Includes
We set up conversion tracking before spending anything. Running paid media without CRM attribution is how budget disappears unnoticed.
Campaign Management
Google and LinkedIn managed weekly, not monthly.
- Search, PMax and remarketing
- Audience and bid management
- Search term and negative review
Landing Pages
Paid traffic deserves a page built to convert it.
- Dedicated landing page build
- Message match to ad copy
- Conversion rate testing
Tracking & Attribution
Wired to the CRM before launch.
- Conversion and offline import setup
- CRM pipeline attribution
- Cross-device tracking
Testing Programme
Structured testing rather than ad-hoc tweaks.
- Creative and copy testing
- Audience and placement testing
- Documented test log
Reporting
Monthly review against commercial numbers.
- Cost per opportunity reporting
- Channel contribution to pipeline
- Monthly commercial review
How We Work
Our Performance Marketing Delivery Approach
A structured engagement model that de-risks delivery and gets working output into your team's hands early.
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Scope Call
A short call to confirm the package fits what you actually need.
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Proposal
Written scope, deliverables, timeline and price. No ranges so wide they mean nothing.
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Kick-off
Requirements, access and a named point of contact on both sides.
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Delivery
Built in agreed stages with review points you control.
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Handover
Documentation, training and an agreed support arrangement.
Not Sure Your Paid Spend Is Working?
The audit call is free. RASPSYS LLP will show you where the budget is actually going before proposing anything.
Why RASPSYS
Why Clients Choose RASPSYS LLP for Performance Marketing
We deliver for clients across the UK, US, UAE, Canada, and Australia - with teams that work in your time zone.
Baseline-First
We measure before we promise. No projections without a starting number.
No Surprises
Anything outside scope is quoted separately and agreed before work starts.
CRM-Attributed
Reporting runs to closed revenue in your CRM, not to platform conversions.
FAQs
Frequently Asked Questions
The questions we are asked most often about Performance Marketing.
Price depends on scope, and we quote per engagement rather than publishing a rate card - a figure that covers every case is either too high for simple work or too low to deliver complex work properly. The scope call takes about 30 minutes and the written proposal that follows carries a fixed price, not a range.
No - management fee and media budget are separate, and your media spend goes directly to the platforms on your own accounts. We would rather you own the accounts and the data, so that if you ever change agency nothing is held hostage.
For B2B search, roughly £1,500-2,000 a month in media before the data is meaningful enough to optimise against. Below that you are buying a trickle of clicks with no basis for decisions. If your budget is smaller we will say that organic and email are a better use of it.
Expect the first month to be learning rather than performance - the platforms need conversion data before bidding improves. Meaningful cost-per-opportunity figures usually appear in month two or three. Anyone promising immediate results is not optimising, just spending.
Explore More
Related Services
All Services
The full range of CRM, integration and development work we deliver.
Ready to Tie Ad Spend to Pipeline?
Book a free 30-minute call.
We will review your current campaigns and what they really cost per opportunity.