Marketing Cloud connects your marketing campaigns directly to your Salesforce CRM data - enabling personalised, triggered communications across email, SMS, and digital channels. RASPSYS configures and integrates Marketing Cloud to deliver measurable results from your marketing spend.
Branded, responsive email templates and a structured Content Builder setup - enabling your marketing team to create, test, and send high-quality emails efficiently without developer involvement.
Multi-step, multi-channel customer journeys built on real-time data - from welcome series and nurture sequences to re-engagement campaigns and post-purchase follow-ups.
Precise audience segmentation using unified customer data from Salesforce CRM, web behaviour, and engagement history - ensuring the right message reaches the right segment every time.
Bidirectional data synchronisation between Salesforce CRM and Marketing Cloud - enabling marketing campaigns that use live CRM data and feed engagement metrics back to Sales and Service teams.
Marketing Cloud can be used as a standalone platform, but its value is greatly amplified when connected to Salesforce CRM via Marketing Cloud Connect. The integration enables personalised campaigns using live CRM data - contact history, deal stage, product ownership - which standalone email platforms cannot access. Most of our Marketing Cloud clients have or are implementing Sales Cloud alongside it.
Yes. We migrate existing email templates, redesigning them as responsive Content Builder templates within Marketing Cloud's framework. For clients moving from platforms like Mailchimp, HubSpot, Marketo, or Eloqua, we handle the template conversion, subscriber list migration, and suppression list setup.
Marketing Cloud is licensed by Salesforce based on the products you need (e.g. Email Studio, Journey Builder, Advertising Studio) and your contact volume. We help clients select the right edition for their needs and can advise on typical licence costs during our initial consultation. We are not a Salesforce reseller, but we work alongside your Salesforce account executive on commercial discussions.
Software projects fail on communication far more often than on technology. These are the outcomes our clients see, and the commitments behind them.
If that is how you want to work with a delivery partner, the next step is a short conversation — no pitch deck, no obligation.
Of RASPSYS clients continue working with us beyond their first engagement, most on an ongoing support or development arrangement.
Average reduction in ongoing admin overhead once we consolidate duplicated automation and strip out the manual steps nobody should still be doing.
Typical time from scope call to a working first release, because we ship in slices rather than disappearing for a quarter.
Weekly active use six months after go-live, by designing around how your team actually works rather than around the platform defaults.
Fewer inbound tickets after self-service and documentation replace the questions that kept coming back.
Tell us about your current marketing setup and goals. We'll design a Marketing Cloud implementation that connects your CRM and marketing data for real impact.