Customer journeys break when audience data, messages, and response tracking sit in separate tools. RASPSYS helps you move forward with salesforce marketing cloud, a clearly defined scope, and a delivery plan shaped around your priorities and budget.
Customer journeys break when audience data, messages, and response tracking sit in separate tools.
Connect customer data, segmentation, journey automation, and campaign reporting around defined engagement goals. Start with the work that matters most, with a clear view of what will be delivered and how success will be assessed.
Reduce repeated campaign administration and review automation and platform usage before expanding spend. The opportunity depends on your current processes, platform costs, and adoption; establish a baseline before deciding what to change.
Discuss Your Requirements
Branded, responsive email templates and a structured Content Builder setup - enabling your marketing team to create, test, and send high-quality emails efficiently without developer involvement.
Multi-step, multi-channel customer journeys built on real-time data - from welcome series and nurture sequences to re-engagement campaigns and post-purchase follow-ups.
Precise audience segmentation using unified customer data from Salesforce CRM, web behaviour, and engagement history - ensuring the right message reaches the right segment every time.
Bidirectional data synchronisation between Salesforce CRM and Marketing Cloud - enabling marketing campaigns that use live CRM data and feed engagement metrics back to Sales and Service teams.
Marketing Cloud can be used as a standalone platform, but its value is greatly amplified when connected to Salesforce CRM via Marketing Cloud Connect. The integration enables personalised campaigns using live CRM data - contact history, deal stage, product ownership - which standalone email platforms cannot access. Most of our Marketing Cloud clients have or are implementing Sales Cloud alongside it.
Yes. We migrate existing email templates, redesigning them as responsive Content Builder templates within Marketing Cloud's framework. For clients moving from platforms like Mailchimp, HubSpot, Marketo, or Eloqua, we handle the template conversion, subscriber list migration, and suppression list setup.
Marketing Cloud is licensed by Salesforce based on the products you need (e.g. Email Studio, Journey Builder, Advertising Studio) and your contact volume. We help clients select the right edition for their needs and can advise on typical licence costs during our initial consultation. We are not a Salesforce reseller, but we work alongside your Salesforce account executive on commercial discussions.
Software projects fail on communication far more often than on technology. These are the outcomes our clients see, and the commitments behind them.
If that is how you want to work with a delivery partner, the next step is a short conversation — no pitch deck, no obligation.
Define priorities around your operating model, customer journeys, and the teams using your platform.
Plan integrations and data flows across CRM and business applications to reduce fragmented processes.
Agree scope, review milestones, and validate releases with stakeholders before moving into production.
Support adoption with practical documentation, training, and clear ownership of day-to-day operations.
Review evolving requirements and maintain a practical roadmap for support, optimisation, and future releases.
Choose an affordable path into salesforce marketing cloud. Discuss a focused project, phased delivery, or ongoing support based on the work you need and the capacity you already have.
Separate launch requirements from later improvements. A smaller, useful first phase helps control initial spend and gives your team evidence for the next investment.
Ask for deliverables, assumptions, dependencies, and exclusions in your proposal. Review third-party licences and ongoing operating costs alongside implementation effort.
Agree review points, acceptance criteria, access responsibilities, and handover needs. Clear ownership and documented decisions help you stay in control as delivery progresses.
Tell us about your current setup, main bottleneck, and target timeline. We can discuss an appropriate starting scope and the trade-offs behind your options.
Request a Scoped ProposalTell us about your current marketing setup and goals. We'll design a Marketing Cloud implementation that connects your CRM and marketing data for real impact.