Campaign Strategy
Channel, structure and budget planned against your deal economics.
- Channel selection and budget split
- Account structure design
- Target CPA from deal value
Marketing
Paid Campaigns Judged on Cost Per Opportunity
Clicks are easy to buy and easy to waste. RASPSYS runs campaigns against cost per qualified opportunity, with conversion tracking wired into your CRM before launch.
What We Deliver
What We Deliver With Ad Campaign Services
We set up the measurement before spending the budget. Running campaigns without CRM-side tracking is how money disappears quietly.
Google Ads
Search, Performance Max and remarketing managed properly.
- Search and PMax campaigns
- Keyword and negative management
- Bid strategy and budget pacing
LinkedIn Ads
Where B2B targeting by role and company actually works.
- Role and firmographic targeting
- Lead-gen forms and conversation ads
- ABM list campaigns
Landing Pages
Sending paid traffic to a page built to convert it.
- Dedicated landing page build
- Message-match to ad copy
- Conversion rate testing
Conversion Tracking
Wired to the CRM before the first pound is spent.
- Offline conversion import
- CRM pipeline attribution
- Cross-device tracking setup
Optimisation
Weekly management against commercial metrics.
- Search term and placement review
- Creative and audience testing
- Cost per opportunity reporting
How We Work
Our Ad Campaign Services Delivery Approach
A structured engagement model that de-risks delivery and gets working output into your team's hands early.
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Audit
We measure where you are before proposing what to change.
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Plan
Targets, channels and budget agreed against a baseline.
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Execute
Campaigns built, launched and instrumented properly.
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Measure
Attribution to pipeline, not to vanity metrics.
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Iterate
Monthly review against the numbers that matter commercially.
Not Sure Your Ad Spend Is Working?
Most engagements start with an account audit. RASPSYS LLP will show you where the budget is actually going.
Why RASPSYS
Why Clients Choose RASPSYS LLP for Ad Campaign Services
We deliver for clients across the UK, US, UAE, Canada, and Australia - with teams that work in your time zone.
Baseline-First
We measure before we promise. No projections without a starting number.
Global Delivery
Supporting clients across the UK, US, UAE, Canada and Australia.
CRM-Attributed
We report to closed revenue in your CRM, not to clicks in a dashboard.
FAQs
Frequently Asked Questions
The questions we are asked most often about Ad Campaign Services.
Enough to generate statistically meaningful data, which for B2B search usually means at least £1,500-2,000 a month. Below that you cannot test or optimise meaningfully - you are just buying a trickle of clicks. If that is beyond reach, organic and email are a better use of the money and we will say so.
Google captures existing demand - people already searching for what you do, so intent is high and cost per click lower. LinkedIn creates demand among people who match your ICP but are not searching yet; targeting is excellent, clicks are expensive. Most B2B programmes need both, weighted toward Google at first.
Because sending paid traffic to a general service page wastes most of it. A dedicated page matching the ad message, with one clear action and no competing navigation, routinely converts two to three times better. It is usually the cheapest improvement available.
Through offline conversion import. The platforms see the click and the form fill; only your CRM knows whether that became an opportunity and closed. We feed CRM outcomes back into Google and LinkedIn so bidding optimises toward revenue rather than form fills.
Explore More
Related Services
Marketing Cloud
Salesforce Marketing Cloud setup, journeys and segmentation.
Ready to Spend Against Pipeline, Not Clicks?
Book a free 30-minute call with a RASPSYS consultant.
We will review your current campaigns and what they are really costing per opportunity.