Deliverability
SPF, DKIM, DMARC and list hygiene — the unglamorous foundation.
- Authentication setup and audit
- Reputation and blocklist monitoring
- List cleaning and re-engagement
Marketing
Email That Reaches the Inbox and Earns the Open
Most email problems are deliverability problems wearing a creative costume. RASPSYS fixes authentication and list health first, then worries about the subject line.
What We Deliver
What We Deliver With Email Marketing Services
If your mail is landing in spam, no amount of copywriting helps. We check that before anything else.
Automation & Nurture
Journeys built in Marketing Cloud, HubSpot or Pardot.
- Lifecycle journey design
- Behavioural triggers
- Lead scoring integration
Campaign Production
Templates that render properly everywhere.
- Responsive template build
- Copy and creative production
- Cross-client render testing
Segmentation
Relevance beats frequency, every time.
- Behavioural and firmographic segments
- Dynamic content blocks
- Preference centre setup
Compliance
GDPR, CAN-SPAM and consent handled properly.
- Consent capture and storage
- Unsubscribe and preference handling
- Regional compliance rules
Reporting
Opens and clicks, tied to pipeline.
- Engagement and deliverability metrics
- Pipeline attribution
- A/B testing programme
How We Work
Our Email Marketing Services Delivery Approach
A structured engagement model that de-risks delivery and gets working output into your team's hands early.
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Audit
We measure where you are before proposing what to change.
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Plan
Targets, channels and budget agreed against a baseline.
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Execute
Campaigns built, launched and instrumented properly.
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Measure
Attribution to pipeline, not to vanity metrics.
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Iterate
Monthly review against the numbers that matter commercially.
Not Sure Why Your Email Underperforms?
Most engagements start with a deliverability audit. RASPSYS LLP will find the cause before proposing creative changes.
Why RASPSYS
Why Clients Choose RASPSYS LLP for Email Marketing Services
We deliver for clients across the UK, US, UAE, Canada, and Australia - with teams that work in your time zone.
Baseline-First
We measure before we promise. No projections without a starting number.
Global Delivery
Supporting clients across the UK, US, UAE, Canada and Australia.
CRM-Attributed
We report to closed revenue in your CRM, not to clicks in a dashboard.
FAQs
Frequently Asked Questions
The questions we are asked most often about Email Marketing Services.
Usually authentication. If SPF, DKIM and DMARC are not configured correctly for your sending domain, mailbox providers have no reason to trust you. After that it is list health - sending to stale addresses and spam traps destroys reputation fast. Content is a distant third, despite being where people look first.
Determined by relevance, not a schedule. A monthly newsletter nobody opens is worse than nothing, because low engagement damages deliverability for everything else you send. We would rather segment smaller and send more relevant, less frequent mail.
Usually, though it takes time. The process is clean the list, authenticate properly, then warm the domain back up by sending first to your most engaged contacts and widening gradually. Expect four to eight weeks. The alternative - moving to a new domain - just moves the problem.
Whichever fits your CRM. Marketing Cloud for complex Salesforce-centred journeys, HubSpot for integrated marketing and sales where ease matters more than depth, Pardot for B2B Salesforce shops. For straightforward newsletters, a simpler tool is often better value than any of them.
Explore More
Related Services
Marketing Cloud
Salesforce Marketing Cloud setup, journeys and segmentation.
Ready to Reach the Inbox Reliably?
Book a free 30-minute call with a RASPSYS consultant.
We will check your authentication and tell you what is hurting delivery.