B2B Social Strategy
Channel selection based on where your buyers actually are.
- Platform and audience selection
- Content pillars and cadence
- Competitor and share-of-voice analysis
Marketing
Social That Generates Conversations, Not Just Followers
For B2B, social is a demand-generation and credibility channel rather than a follower count. RASPSYS runs it with the same attribution discipline as paid search.
What We Deliver
What We Deliver With Social Media Marketing Services
Follower growth is not a business outcome. We optimise for conversations that reach your pipeline.
Content Production
Posts worth someone pausing for.
- Written and visual content
- Video and carousel formats
- Executive and employee advocacy
Paid Social
LinkedIn and Meta campaigns managed to cost per opportunity.
- Audience targeting and lookalikes
- Creative testing
- Lead-gen form integration
Community Management
Responding properly, in your voice.
- Comment and DM handling
- Escalation routing to support
- Response tone guidelines
CRM Integration
Social leads landing in the CRM with attribution intact.
- Lead-gen form to CRM sync
- Source attribution
- Follow-up automation
Reporting
Reach and engagement, reported against pipeline.
- Engagement and reach trends
- Pipeline from social
- Cost per lead and opportunity
How We Work
Our Social Media Marketing Services Delivery Approach
A structured engagement model that de-risks delivery and gets working output into your team's hands early.
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Audit
We measure where you are before proposing what to change.
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Plan
Targets, channels and budget agreed against a baseline.
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Execute
Campaigns built, launched and instrumented properly.
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Measure
Attribution to pipeline, not to vanity metrics.
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Iterate
Monthly review against the numbers that matter commercially.
Not Sure Social Is Worth the Investment?
Most engagements start with an audit. RASPSYS LLP will tell you honestly whether your audience is there.
Why RASPSYS
Why Clients Choose RASPSYS LLP for Social Media Marketing Services
We deliver for clients across the UK, US, UAE, Canada, and Australia - with teams that work in your time zone.
Baseline-First
We measure before we promise. No projections without a starting number.
Global Delivery
Supporting clients across the UK, US, UAE, Canada and Australia.
CRM-Attributed
We report to closed revenue in your CRM, not to clicks in a dashboard.
FAQs
Frequently Asked Questions
The questions we are asked most often about Social Media Marketing Services.
LinkedIn, overwhelmingly, for most B2B in our markets - it is where the buyers are and where targeting by role and company actually works. X and Meta have niche roles depending on sector. We would rather do LinkedIn properly than spread the same budget thinly across five platforms.
Yes, where they are willing. Personal posts from a founder or practice lead consistently outperform company-page content on LinkedIn, often by a wide margin. We can ghostwrite and schedule, but it only works when the voice is genuinely theirs - audiences detect the difference.
Indirectly and slowly. Its job is credibility and familiarity, so that when a buyer does enter the market you are already known. Direct lead generation comes from paid. Treating organic as a lead channel sets an expectation it will not meet.
Consistency beats volume. Two or three considered posts a week sustained for a year outperforms daily posting for six weeks followed by silence. We plan a cadence you can actually maintain, based on how much input your team can realistically give.
Explore More
Related Services
Marketing Cloud
Salesforce Marketing Cloud setup, journeys and segmentation.
Ready to Make Social Produce Conversations?
Book a free 30-minute call with a RASPSYS consultant.
We will review your current presence and where the opportunity is.